Hi. My name is Jensen Lorenzen. I've been a chef working and living on the Central Coast of California for over 20 years.
My wife, Grace, and I created the LARDER MEAT CO. for one reason: To help build a stronger Local Food Economy, one meal at a time. In 2008 we opened a fine dining restaurant & luxury inn (the Cass House Inn & Restaurant), and over the course of 6 years we built strong relationships with local farmers, ranchers and producers who supplied our kitchen. We felt a responsibility to help support our Local Food Economy, so we did in the little way we could, but we want to do more.
I'm a chef, husband, father, outdoorsman, entrepreneur, and a consumer. I believe in the power of connecting my life to the environment and I believe that begins with what I consume. I believe in the power of linking land and food as a means of strengthening a community and I believe each meal I make has the ability to change the way we connect with each other and our land. Each bite represents a dollar spent, a dollar spent on a product raised in our area and given to support a local rancher - a local rancher who is dedicated to making a living feeding us. This is a relationship I feel grateful to be a part of as it allows me to play an active role in a fundamental economic system, our Local Food Economy.
As consumers we have purchase power strong enough to change the way future generations interact with their food community. We decide to spend our money on meat that has been raised locally or abroad, in conditions that either nurtured the life of that animal or fought against it. I believe that as consumers we have the power to ensure that what we purchase is contributing to our Local Food Economy, not depleting it.
We created the LARDER MEAT CO. because we wanted direct access to meat raised by people we know and trust. When I buy a head of lettuce from Farmer's Market, I enjoy handing cold hard cash to the person responsible for growing that head of lettuce. Call it selfish, but I don't want my $2.00 to get spread across a vast network of factory farms, transportation companies, distribution companies, grocers and finally trickled back to the handful of people responsible for cultivating the land that makes this entire supply chain work.
I'm a grateful chef and I choose to give my money to farmers and ranchers in our county as a way of saying thank you. If you decide to buy a share in the LARDER MEAT CO., you can too. To make this process easy on all of us, we hand select each product that makes up your share. What's more, we'll deliver it to your door free-of-charge. We'll also always include a bonus item in each box like my favorite brine, sauce, rub, and recipe to ensure you are getting the most out of each ingredient.
Recipe for a Healthy Local Food Economy
1 friendly rancher
1 happy cow, pig or chicken
1 grateful chef
1 YOU--A local who cares where his/her meat comes from and how it's raised.
- Take equal parts friendly rancher, happy cow, and grateful chef and combine evenly. Nurture this union until it becomes a pliable working relationship. This may take as long as 20 years. Your patience is appreciated.
- Thoroughly combine ingredients until they form a cohesive direct to consumer sales platform.
- Add YOU, the conscientious consumer.
- Enjoy active participation in creating the foundation of a healthy Food Economy, one meal at a time.